5 Keys to Orchestrating Your Marketing Content: Keeping the Beat in a...
The Bitter End in Greenwich Village, Manhattan, is a classic music venue—one where stars such as Bob Dylan, Sting, and Lady Gaga have played in the early days of their music careers. Two years ago, my...
View ArticleWhy Return on Interesting Is the New ROI – Building a Thought Leadership...
In today’s socially connected world, establishing thought leadership in the B2B space is more important than ever. As brand reputation is generated across numerous channels and countless online...
View ArticleWhen Vision Meets Reality: Reimagining the Customer Experience
On April 24, 2015, Med Ad News, a leading pharmaceutical business and marketing publication, announced the winners of the 2015 Manny Awards, which honors the best in pharmaceutical and healthcare...
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Digital Transformation of Product Launch: Is Biopharma Ready?
Examples of big brands altering their commercial approach away from the rep-driven model have often involved mature products. Those in the sunset of their patent life provided drugmakers a haven...
View ArticleTransforming Launch: 10 Digital Trends Driving Commercial Innovation
“The future has already arrived. It’s just not evenly distributed yet.” – William Gibson The future of pharma brand launches has arrived, and for teams adapting to the powerful digital trends driving...
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Launching with Impact in the New Healthcare Environment
As consumer-led industries continue to launch and perfect digital marketing campaigns driven by engaging content, personalization and automation, most life science companies are struggling with...
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Using a Glocal Strategy to Drive Launch Acceleration: Combining Global Reach...
During the course of my career, I’ve been fortunate to participate in a wide range of brand launches across the EU, Asia-PAC, and US. Over the years (and many frequent flyer miles later), I’ve...
View Article7 Keys for Crafting a Legendary Launch
With dozens of new drug candidates slated for approval over the next few years, the industry is poised for what could be a golden age of launch — but this new launch era will be markedly different from...
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Launch Innovation and the Agency of the Future: A Brief Glimpse of our...
“Any company that cannot imagine the future won’t be around to enjoy it.” – Gary Hamel & C.K. Prahalad As humans, we tend to embrace linear change. Our minds are hard-wired to expect one day to be...
View ArticleLittle Bets – Big Launch: The Top 5 Pharma Launch Accelerators
Marketers launching a life sciences product aren’t typically gamblers. The cards are stacked against them. Working within a highly-regulated framework with increasingly tight budgetary constraints,...
View Article3 Launch Strategies of Jeff Bezos
You may have seen the recent news about Jeff Bezos’ rocket taking off into space and then successfully landing back on Earth. Although Amazon Prime members can’t get their orders delivered by a rocket...
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How to SCALE Healthcare for Exponential Growth
Besides incredible market valuation and growth, what do Uber, Airbnb and Snapchat have in common? According to author Salim Ismail, these firms represent a new type of company—an “Exponential...
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6 Essential Steps for Crafting a Compelling Brand Story
While our multitude of technologies and channels make it tempting to dial back your creative execution, your brand story matters more than ever in today’s omnichannel marketing environment. This is...
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Five Ingredients for Next-Level Brand Planning
Over the last 20+ years in my career as a healthcare marketer, I’ve participated in the planning cycles of at least 15 brands across perhaps a dozen different companies—both representing the marketing...
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